Kuala Lumpur, — MAGGI® Malaysia concluded the third season of Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) by crowning Nur Hanie Mohammed (Hanie) as the Grand Prize winner of Resipi Berani Season 3 with a substantial RM5,000 cash prize.
Partnering with tech giants such as Google, Meta, and Tiktok, PMWCBM aims to empower and inspire women by fostering self-confidence, offering support in business and digital skills, as well as providing culinary expertise through Bengkel Online Wanita Cukup Berani MAGGI®.
Following Hanie’s triumphant win, Ida Faizura Binti Megat Muhaiyadin (Jua) secured the 1st Runner-Up position, earning a commendable RM2,000, while Ili Nur Ain Binti Mohd Yusof (Ili) claimed the 2nd Runner-Up spot with a well-deserved RM1,000 capital boost.
Resipi Berani MAGGI® is the pinnacle of PMWCBM, serving as a four-episode reality series that assesses participants’ abilities through challenges centred around food and content creation. Embodying the core philosophy of MAGGI CukupRasa‘s ‘Tak Kenal Tak Cinta’, the program is dedicated for women to venture beyond their comfort zones and explore new endeavours, whether in cooking, life, or business.
Featuring judges like Chef Zam, Sheila Rusly, Nana Mahazan, Chef Sherson, and Eina Azman, the series featured MAGGI®’s 21 Wanita Cukup Berani who showcased bravery in pushing their boundaries.
“Hanie’s transformation from shyness to confidence in the series is truly inspiring. It highlights the transformative impact of Program Mentor Wanita Cukup Berani MAGGI®, where participants like Hanie embrace challenges and reveal untapped potential. As a mentor, I am proud to witness such remarkable personal growth,” said Nana Mahazan, Mentor of Bengkel Online Wanita Cukup Berani MAGGI®.
“Being involved in Resipi Berani MAGGI®, I’ve seen the impressive growth of the three finalists. Beyond cooking, their confidence and content creation transformation is impressive. It demonstrates that taking the first step out of your comfort zone can lead to remarkable achievements. I hope they can now apply these skills to their business,” said Chef Sherson, Celebrity Chef and Judge of Resipi Berani MAGGI® .
Hanie, the Sarawak-based owner of a Halal confinement food business, clinched the Grand Prize in Resipi Berani MAGGI® Season 3.
Her winning dish, Mi Kampua Sarawak, beautifully fuses traditional elements with modern flair. PMWCBM played a pivotal role in Hanie’s journey, transforming her from a shy individual to a confident entrepreneur. Through the program, she found like-minded friends, igniting joy and enthusiasm in her culinary ventures.
Surrounded by support, the program boosted her confidence and eliminated her overthinking. Hanie’s story exemplifies the essence of ‘Wanita Cukup Berani’, illustrating how women can turn their culinary passions into successful ventures with support and opportunities.
“Being one of the top 3 finalists among 21 talented participants feels surreal. The program not only fueled my passion for cooking but served as a crucial platform for my growth as a food content creator. Program Mentor Wanita Cukup Berani MAGGI® transformed my cooking approach and gave me the confidence to share the entire culinary process on social media. This win not only honoured my efforts, it also gave me the courage to venture out of my comfort zone to expand my business,” said Hanie, Grand Prize Winner of Resipi Berani MAGGI® Season 3.
Former lawyer turned entrepreneur, Jua from Cheras, Kuala Lumpur, clinched 1st Runner-Up in Resipi Berani MAGGI® Season 3, showcasing determination and a goal-oriented cooking approach. Having overcome challenges, including closing her business to care for her autistic child, Jua’s culinary journey is not just a hobby but a vital aspect of her life. With the new skills she gained from the program, Jua desires to share her expertise widely and be an inspiration for other women. As a ‘Wanita Cukup Berani’, she demonstrates the value of resilience and stepping out of her comfort zone, gaining courage and motivation through PMWCBM for her entrepreneurial journey.
Meanwhile, hailing from Simpang Renggam, Johor, Ili Nur Ain, who went through life-changing events and faced hardships without support, has secured the 2nd Runner-Up position, epitomising empowerment through food. With dreams of expanding her online ‘sambal’ business, PMWCBM training has boosted her confidence to elevate her creations and market them through social media content creation. Ili’s bold personal transformation and unwavering resilience is the epitome of ‘Wanita Cukup Berani’ spirit.
“As Program Mentor Wanita Cukup Berani MAGGI® Season 3 concludes, our commitment to empowering women through food remains unwavering. Since its inception, the program has empowered over 3500 Malaysian women, and this is just the beginning. We are steadfast in our commitment to inspire and empower women by recognizing food as a powerful avenue for personal and professional growth,” said Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia. “We wholeheartedly congratulate the outstanding finalists of Resipi Berani MAGGI® Season 3 – Hanie, Jua, and Ili. Beyond showcasing extraordinary talent, resilience, and passion in their food creation journey, these remarkable women embody a courage that has led to transformative personal change. Resipi Berani is more than just a show but an ongoing inspiration, unveiling possibilities when we step beyond our comfort zones,” she added.
All 21 contestants are awarded with a 12-month Content Creator Trainee Contract with MAGGI® Malaysia. This commitment underscores MAGGI®’s dedication to nurturing the careers of these talented women, providing them with opportunities for growth and development in their culinary and content creation industry.
For recipes and more information on the show, visit https://www.maggi.my/ms/
For more information about the Program Mentor Wanita Cukup Berani MAGGI® 2023, please log on to https://www.maggi.my/en/maggi-happenings/maggi-cukup-rasa/
The Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) is a nationwide programme by MAGGI® Malaysia. This year, MAGGI® Malaysia takes PMWCBM a step further by partnering with leading tech giants such as Google, Meta, and Tiktok offering comprehensive digital content creation workshops. Since its inception in 2020, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup Berani MAGGI®. It is part of MAGGI® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new.
Grounded in real-life stories, the Resipi Berani series offers a glimpse into the journey of MAGGI®’s Wanita Cukup Berani as they navigate and conquer common fears in diverse challenging scenarios. These ordinary women exhibit genuine courage by exploring new methods and pushing past their comfort zones, leading to personal transformations fostered by both the program and their shared passion for food.
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families and people closer together. Through its wide range of products and food solutions, MAGGI® helps to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas, which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia
