Tourism Malaysia aims to attract 27.3 million arrivals with RM102.7 billion in tourism revenue for the year 2024.
In 2023, Malaysia recorded 20.1 million international tourist arrivals and RM71.3 billion in tourist receipts.
In gearing up the tourism promotion efforts, Tourism Malaysia with international airlines and tourism agencies is enhancing air accessibility, frequency, and seat capacity in Malaysia via the International and Charter Flight Matching Grant (GSPC).
” Tourism Malaysia is looking forward to having more carriers designate Malaysia as their preferred destination,” said Director General of Tourism Malaysia, Manoharan Periasamy during Routes Asia 2024’s Networking Evening held at Resorts World Langkawi.
As the host country for the 20th edition of Routes Asia, the mythical paradise of Langkawi becomes the home of over 800 delegates for three days, from February 27 to 29.
In collaboration with Malaysia Airports Holdings Berhad (MAHB), Tourism Malaysia is the co-host of the three-day event, bringing together Asia Pacific’s leading airlines, airports, and industry players.
Serving as another milestone for the MICE segment, Routes Asia 2024 also sets a precedent as Malaysia prepares to host next year’s ASEAN Tourism Forum (ATF) 2025, followed by Visit Malaysia Year in 2026 – ultimately anticipating a surge in tourist arrivals for the coming years.
Tourism Malaysia has introduced a matching grant initiative to stimulate the expansion of new direct and charter routes to Malaysia.
