Kuala Lumpur – In a significant development for the business events industry in Southeast Asia, Meet & Travel Magazine has officially appointed AB & Artho as its marketing representative.
This collaboration aims to enhance the magazine’s influence across Southeast Asia, providing a vital link for the local MICE community to engage with the French and international meetings industry.
Meet & Travel Magazine, a renowned bi-monthly publication from France, specialises in the MICE sector, offering insights into congresses, conventions, seminars, incentives, product launches, roadshows, and more.
Known for its thorough coverage, the magazine serves as an essential resource for the latest information and trends in the meetings and events domain, available in both print and digital formats.
AB & Artho steps into this role with a robust background in marketing and communications and a deep understanding of Southeast Asia’s market dynamics.
The firm is well-positioned to broaden the magazine’s reach throughout Malaysia and the broader ASEAN region, leveraging its expertise and enthusiasm for the meetings industry.
Adlina Borhan, CEO and co-founder of AB & Artho, shared her enthusiasm for the new venture, stating, “We’re thrilled to partner with Meet & Travel Magazine.
“This partnership is timely, given the dynamic growth of the business events sector. It presents an excellent platform for ASEAN business event professionals to connect with the French market, offering insights and opportunities for MICE-related businesses to remain competitive and well-informed.”
The partnership opens doors for convention centres, hotels, airlines, tourism boards, companies, organisations, and other MICE professionals in Southeast Asia seeking exposure in France and the French-speaking markets.
Founded in the heart of Paris in 2008, and now headquartered in Kuala Lumpur, Malaysia, Ab & Artho began as a Parisian startup and has today become an international communications agency specialising in delivering bespoke communication solutions that elevate brands and forge meaningful connections.
Our strategic communications expertise spans public relations, digital marketing, brand strategy, and content creation, ensuring a holistic approach to every challenge. We operate in major markets within France, Germany, Switzerland, Spain, and Portugal in Western Europe, as well as in the ASEAN regions. This strategic positioning allows Ab & Artho to offer clients the best of both worlds: global reach with local insights.
