Tourism Malaysia is excited to showcase the Malaysian breakfast culture, featuring a variety of dishes that reflect its multicultural society at Malaysia Travel Escapade 2024, held for the first time in Singapore at Suntec City Mall (Convention Centre) from 12 to 14 April 2024.
Malaysian breakfast is an integral part of the country’s culinary heritage.
From the fragrant nasi lemak to irresistible roti canai and teh tarik, visitors are welcome to sample some of the most iconic and typical breakfast spread at the dedicated breakfast corner, where visitors can experience the sights, smells, and tastes of delectable flavours.
Apart from live teh tarik demonstrations and food tastings, Tourism Malaysia will also spotlight one of the most popular Chinese herbal soups, chi kut teh – a decent alternative to bak kut teh, which has been gazetted as a national heritage dish.
Ms Mohana Murni Shanmugam, Deputy Director of Tourism Malaysia Singapore, stated: “We are thrilled to showcase Malaysian breakfast culture and give visitors a taste of authentic Malaysia’s culinary delights.
“We believe the Malaysian breakfast culture, though similar to Singapore’s, is still culturally unique and becoming part and parcel of Malaysia’s heritage, deserving recognition and promotion as we gear up for Visit Malaysia Year 2026.”
“Last year, the Malaysian government submitted a nomination for Malaysian breakfast culture to be inscribed in the UNESCO Intangible Cultural Heritage list.”
In addition to the breakfast corner and information booth, Tourism Malaysia also showcases Sarawak’s local products and traditional spa services provided by the Association of Malaysian Spas (AMSPA) at Malaysia Travel Escapade 2024.
Malaysia aims to welcome 27.3 million international tourists in 2024, generating RM102.7 billion in tourism receipts. In 2023, Singapore ranked as the top source of tourist-generating markets, contributing significantly to the 8.3 million arrivals.
The forthcoming Visit Malaysia Year 2026 has set a target of 35.6 million foreign tourist arrivals, with a target receipt of RM147.1 billion.
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.
The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).
Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023- 2025, with the shared aim of promoting the region as a unified tourism destination.
For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.
