Tourism Malaysia takes part in this year’s PATA Annual Summit, themed “Reimagining Tourism” from 15th to 17th May 2024. The annual event brings together the Pacific Asia Travel Association (PATA) members from over 30 destinations to reconnect and keep updated on emerging trends, sustainable tourism, human capital development, and the future of air travel and hospitality.
Alongside PATA Annual Summit 2024, the main agenda includes plenary sessions, breakout sessions, the PATA Executive Board and Board meetings, and the Annual General Meeting, which will provide a platform for PATA’s public and private sector members, partners, as well as PATA Chapters and Youths from around the world. Tourism Malaysia is represented by Mr Shahrin Mokhtar, Director of Strategic Planning Division.
PATA has been actively promoting travel and tourism in the Asia and Pacific region by supporting the growth of its members’ businesses in both the public and private sectors to expand their networks regionally and globally. Besides being the targeted channel for brand exposure, PATA also helps to strengthen the tourism industry through trade events, industry research, and professional development programmes.
As a leading agency for promoting Malaysia as a preferred tourist destination to the domestic and international markets, Tourism Malaysia continues to participate actively in PATA’s annual programmes, especially in preparing for the upcoming Visit Malaysia 2026.
This year marks Tourism Malaysia’s 65th year as a PATA member since it first joined in 1959, allowing Malaysia to become the host of various PATA programmes including the PATA Adventure Travel Conference and Mart (ATCM) 2020 held in Kota Kinabalu, Sabah.
