The Asian Football Confederation (AFC) and Football Australia today (Sept 28) announced the renewal of their broadcast partnership, which grants Football Australia the rights to the AFC’s national team competitions from 2025 to 2028.
The partnership covers all major national team competitions within the contract period, including but not limited to the AFC Asian Cup Saudi Arabia 2027™, the AFC Asian Qualifiers™, the AFC U23 Asian Cup™ 2026 and 2028, and the AFC Women’s Asian Cup Australia 2026™.
The AFC and Football Australia first announced their partnership in 2021, covering national team competitions in the 2021-2024 cycle. Through the partnership, fans in Australia enjoyed extensive coverage of AFC’s thrilling national team competitions via a variety of channels provided by Football Australia’s broadcast partner, Paramount Australia, including Network 10 and 10 Play, as well as Paramount+. This renewal ensures that fans in Australia will continue to enjoy uninterrupted top-notch Asian football action through Paramount Australia’s extensive coverage.
Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is pleased to extend our partnership with Football Australia, which ensures that our world-class competitions will continue to receive the best possible coverage across Australia as we aim to elevate viewership to new heights.
“It has indeed been heartening to see the great passion Australian fans demonstrate for the Asian game and I am confident that this renewed collaboration will reinforce the AFC’s ambitions to maintain football as the number one sport throughout the Continent.”
James Johnson, CEO of Football Australia, commented: “This landmark agreement with Network 10 and Paramount+ is a pivotal moment for Australian football. It brings unprecedented exposure to our national teams. Reacquiring the Asian Football Confederation (AFC) National Team competitions is a strategic move designed to maximise control over our content, enhance fan accessibility and unlock new revenue streams.
“We look forward to our continued partnership with Paramount Australia, a relationship that has been pivotal in delivering high-quality football matches to our fans. We also extend our gratitude to our friends at the AFC for their tremendous support and collaboration.”
The partnership deal renewal was secured by Asia Football Group (AFG), the AFC’s exclusive commercial partner for the 2025-2028 cycle.
Patrick Murphy, CEO of AFG said: “Football Australia has been a brilliant partner to the AFC and have shown exceptional commitment in delivering the best of AFC international football to fans across Australia. We are glad that they have chosen to continue this successful partnership, and we look forward to working with them to bring Asian football action closer than ever to Australian football fans.”
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.
The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite™ and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.
About Paramount Australia
Paramount Australia is a division of Paramount Global which delivers content that is premium and differentiated to the young and young at heart in the way they want it on free-to-air channels (10, 10 Peach Comedy, 10 Bold DRAMA and Nickelodeon), subscription channels (MTV, Nickelodeon, Nick Jr. and Comedy Central), broadcast video on demand platform 10 Play, and subscription video on demand service, Paramount+. It is the home of football in Australia televising the CommBank Matildas, the Subway Socceroos and all Isuzu Men’s A-League and Liberty Women’s A-League matches live.
About Football Australia
Football Australia is the national governing body for football in Australia and a member of Fédération Internationale de Football Association (FIFA), the international governing body for football. It governs all national teams, the A-Leagues (in Football Australia’s capacity as the regulatory body), Australia Cup, National Premier Leagues and leads state, community, and grassroots football.
About Asia Football Group
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.
