Golden-voiced singer Ernie Zakri has once again brought pride to Malaysia by being featured on a Spotify billboard in Times Square, New York.
This marks the second time Ernie has made history in her career, highlighting herself as one of the successful Malaysian artists in Spotify’s global EQUAL campaign.
Ernie’s reappearance on this prestigious billboard further solidifies her position in the international music industry, inspiring fans and local artists alike.
This recognition comes after the success of her hit song “Masing Masing,” which was launched in a touching piano version, allowing listeners to enjoy the beauty of the vocals and heartfelt lyrics.
“I am so moved and proud to be chosen again for Times Square. This is a sign that my hard work has garnered attention, not just in Malaysia but also on a global level,” said Ernie gratefully.
The song “Masing Masing” has also successfully penetrated the Indonesian market, reaching 8th place on the Spotify Top 50 Indonesia chart.
According to Ernie, this piano version of “Masing Masing” is a special gift for fans who appreciate the beauty of lyrics and melody in simplicity.
“I believe that the purest way to convey a piece of art is through reducing unnecessary embellishments, allowing the lyrics and melody to speak for themselves.
“In every note played, there are memories and emotions etched, making the listening experience more intimate and profound. With this minimalist approach, I hope to bring listeners to feel the essence of a song as a journey of sincere and touching emotions,” she said.
With this achievement, Ernie continues to solidify her position on popular charts, becoming the Malaysian female artist with the highest monthly Spotify listeners, totaling 3.1 million.
Ernie’s success has also been recognized at the Anugerah Bintang Popular Berita Harian (ABPBH36), where her song “Masing Masing” won the Most Popular Boom Song category.
Ernie expressed her gratitude to her loyal fans, the Ernienators, who have consistently provided unwavering support throughout her career journey.
Ernie Zakri’s achievements are not only a source of pride for herself but also prove that local artists can conquer the international stage, serving as an inspiration for the younger generation to pursue their dreams globally.
