Premier Integrated Rehab (PIR), previously known as Pantai Integrated Rehab, has unveiled a new brand identity to commemorate its 25th anniversary.
The rebranding was announced during the “PIR Unveiled – The Next Chapter” event at the Four Seasons Hotel.
Deputy Director-General of Health (Medical) Dato’ Indera Dr. Nor Azimi Yunus officiated the event, recognising PIR’s contributions to Malaysia’s healthcare system.
“Over the past 25 years, Premier Integrated Rehab has consistently provided high-quality rehabilitation services, helping many patients achieve better health outcomes,” she said.
Established in 2000, PIR operates more than 20 centres nationwide, offering physiotherapy, occupational therapy, and speech therapy.
The services are delivered by registered Allied Health Professionals under the rigorous clinical governance of IHH Healthcare Malaysia, its parent organisation.
Head of Ambulatory, Allied Health & Ancillary Services at IHH Healthcare Malaysia, Hareeff Muhammed, said the rebranding reflects PIR’s commitment to evolving with the healthcare landscape.
“This new identity represents our journey of growth and our dedication to improving rehabilitation care in Malaysia,”
“We remain focused on enhancing access, quality, and outcomes for our patients.” he said.
Hareeff also highlighted PIR’s innovative initiatives, including TheraGo, a mobile rehabilitation service designed to bring therapy directly to workplaces.
The service offers on-site physiotherapy, ergonomic assessments, and preventive care for employees.
“TheraGo demonstrates our commitment to integrating rehabilitation into everyday life, making care more convenient and effective,” he added.
PIR is expanding its reach through partnerships with local organisations, universities, and policymakers to provide better access to rehabilitation services, especially in underserved areas.
These efforts align with national healthcare goals for decentralised and preventive care.
“We believe collaboration is essential to building a stronger rehabilitation ecosystem,”
“By working with others, we can ensure that more people benefit from consistent and comprehensive care.” Hareeff said.
As part of IHH Healthcare Malaysia, PIR remains committed to patient-centred care, guided by evidence-based practices and a focus on long-term health outcomes.
The organisation’s new identity symbolises its ongoing efforts to shape the future of rehabilitation in Malaysia.
